A Creative Pluralist


Darrell Appelzoller is a MICA (Maryland Institute College of Art) trained and accomplished designer with a proven track record, thriving in a fast-paced professional environment. His unique experience spans digital imaging, color management, graphic design, branding, social media communications, custom typography, website management, with a focused specialization in HTML, CSS, CMS, and Drupal. As a visual merchandiser and stylist, Darrell has worked for creative powerhouses like Jonathan Adler, West Elm, and Walt Disney World Co. He has also worked in creative project management, graphic design, photography, video editing, and podcast production for the Smithsonian Institute. Darrell is passionate about leveraging his multifaceted professional skill set to help companies solve their creative problems.

Artist Statement

The current direction of my fine art installation work is based upon isolation. There are good and bad things to take away from the whole experience of isolation — it can be lonely, yet empowering. I often ask myself why we go through life feeling like we have to fit in somewhere, with someone, or need something to complete us? This innate feeling of isolation or yearning for compatibility is what I constantly wrestle with, stretching my own concepts of identity and association. I am also interested in the layers of time and how episodically they occur, constantly evolving, forming new life landscapes, as well as how imagery can help to dictate certain societal standards.

The common thread that has continued to resurface in every iteration of my work has been the concept of streams of images/information. We are exposed to and washed over by streams of images on a daily basis that have been processed and censored by others, dictating certain standards that we are supposed to live by or accept. This method of parsing streams of (sometimes unrelated) images together, forms symbolic sentences that the viewer can extrapolate meaning from, mimics the frames in a film strip.

︎ a multifaceted, cross-trained, creative pluralist bad ass 
    who has done lots and wants to do more!

** Resume/CV upon request or check my Linkedin link below **

email | darrellappelzoller@me.com

Digital Marketing Coordinator


Most recently, as a Marketing Coordinator for SHPE (Society of Hispanic Professional Engineers), handling all digital marketing:  I helped to support and optimize SHPE digital marketing programs, create and execute targeted campaigns, email communications, the website, and general digital marketing activities. Craft was the CMS of choice to create content and branding for the new website & new branding launch for the 2019 + 2020 National Conventions. I also edited videos for social media and fundraising campaigns. Used Adobe Premiere Pro. Audition, Photoshop, Illustrator, InDesign, Canva.
Managed social media, creating graphics and videos. Created digital stickers for Giphy to use in Instagram Stories. Maintained documentation for social media channels analytics. Continuous learning: BlackBaud/ Net Community CRM training, Craft CMS, Google Analytics.

︎ SHPE website link
︎ SHPE NC2020 microsite
︎ SHPE Giphy

Art Director & Design
Lemelson Center

While on contract, I designed fun ephemeral print and digital marquee media for Innoskate 2013, an event that focuses on innovations in skateboarding. I also developed and maintained their social media with fun photos, podcasts, and videos that myself and some other photographers had shot for the event. LIVE video and photos were also captured the days of the event and to be used for further media projects.
Amongst these special event duties, I was also the primary Project Manager for their website/branding revamp ( it had been over 13 years since the site had been updated). Here I was able to use my project engineering, design, and IT experience to liaise between the Smithsonian IT, Lemelson Center, and Design Agency that was hired to help on the project. It was a fun project to be a part of!

︎ Lemelson Center website  

Smithsonian - Writing Examples

Previously, contracting work for Smithsonian Institute I wrote some articles for their blog on innovation and inventions of today and tomorrow. It was a fun exercise to do some research on subjects that I love and NERD out!

I’m excited that they still have my article in the archive!

︎ Photography: The Invention that Keeps on Giving Link

︎ Inventing the Future: 3D Printing Link

Below: first vid has a compilation of photos taken by myself, and other photographers for the Smithsonian Innoskate 2013 event. Second vid, documents the talk with Rodney Mullen and Tony Hawk. 

Art Direction / Design / Writing Article Concept 

I was asked to work on a concept article to present the new website/shop/ blog site rebranding to make things easier for their user. It will enable the user to use their one-stop-shop site to view all things Pusheen, shop for their favorite Pusheen themed products, view horoscopes, and play games. For this piece I actually used Affinity Publisher instead of the traditional Adobe InDesign route, since I am a Beta Tester for Affinity, I wanted to actually use it on something I needed to design. I was very impressed with the power and precision that Affinity products give and easy to use interface. Learning experience for sure. 


Click to view the full PDF of the document 

Temporarily in New Mexico, but can work remotely or move anywhere. OK, maybe not anywhere. LOL Let’s talk!