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Darrell Appelzoller is a MICA (Maryland Institute College of Art) trained and accomplished designer with a proven track record, thriving in a fast-paced professional environment. His unique experience spans digital imaging, color management, graphic design, branding, social media communications, custom typography, website management, with a focused specialization in HTML, CSS, CMS, and Drupal. As a visual merchandiser and stylist, Darrell has worked for creative powerhouses like Jonathan Adler, West Elm, and Walt Disney World Co. He has also done creative project management, graphic design, photography, video editing, and podcast production for the Smithsonian Institute.  Darrell is passionate about leveraging his multifaceted professional skill set to help companies solve their creative problems.

artist statement

The current direction of my fine art installation work is based upon isolation. There are good and bad things to take away from the whole experience of isolation — it can be lonely, yet empowering. I often ask myself why we go through life feeling like we have to fit in somewhere, with someone, or need something to complete us? This innate feeling of isolation or yearning for compatibility is what I constantly wrestle with, stretching my own concepts of identity and association. I am also interested in the layers of time and how episodically they occur, constantly evolving, forming new life landscapes, as well as how imagery can help to dictate certain societal standards.
The common thread that has continued to resurface in every iteration of my work has been the concept of streams of images/information. We are exposed to and washed over by streams of images on a daily basis that have been processed and censored by others, dictating certain standards that we are supposed to live by or accept. This method of parsing streams of (sometimes unrelated) images together, forms symbolic sentences that the viewer can extrapolate meaning from, mimics the frames in a film strip.

a multifaceted, cross-trained, bad ass who has done lots and wants to do more!email |


Lemelson Center

While on contract, I designed fun ephemeral print and digital marquee media for Innoskate 2013, an event that focuses on innovations in skateboarding. I also developed and maintained their social media with fun photos, podcasts, and videos that myself and some other photographers had shot for the event. LIVE video and photos were also captured the days of the event and to be used for further media projects.

Amongst these special event duties, I was also the primary Project Manager for their website/branding revamp ( it had been over 13 years since the site had been updated). Here I was able to use my project engineering, design, and IT experience to liaise between the Smithsonian IT, Lemelson Center, and Design Agency that was hired to help on the project. It was a fun project to be a part of!

Click below for a video of various photos that I and some other photographers had shot during the event as well as a conversation between Rodney Mullen and Tony Hawk that I worked on. 

Also, click HERE for the Lemelson Center website. 

Young & Talented

I acted as Art Director & Stylist for a shoot with Denver’s Young & Talented artists, showcasing a collection of
up-and-coming talent that are making their mark in the DEN! Shooting for the Mile High and Beyond!

This will be part of a social media push to publish these for Collage Magazine and for the clients to use for upcomming PR projects. It is great to be a part of a team to help develop these young professionals and be with them along the way. 

Our awesome photographer was the famous Leslie Van Stelten who captured these folks on digital film for us. Click her name above to go to her website. 

Keep an eye on them, they’re going to be HUGE!

*More pics will be released once they are ready to be pushed out to social media... please stay tuned. 

International DJ: DJ Desire Dee Sanden
Chefs: Taylor West & Savanna Thoemmes
Writer, R&B Singer: Kayla Rae
Painter: Donte Janae

Art Direction & Graphic Design 

Valpak designs for Meineke, UPS, and many others...

Designed work for Valpak clients' coupon booklets, print ephemera, or marketing material-- Meineke, UPS, and so many others, however I will list a few here.

My role here was working closely with the clients via email/phone to update monthly/weekly marketing material. At times it was updating the monthly designs, but also involved marketing towards special events or holidays. Color, age demographics and location played a role in the clients' choices. Also, new Valpak clients would be acquired and I would help them with design consultation. These projects involved using Adobe Cloud Creative Suite apps: Photoshop, Illustrator, InDesign, Acrobat.

**Working on the very intricate maps was a challenging project, but in the end I really enjoyed how they came along after completing them.