Wyke Ltd. The Salon -Identity Project



Wyke Ltd. is a budding salon opening up in Chapel Hill, NC and they needed to come up with something for their brand that was simple, modern, involve the silhouette and have a reference to the mid-18th century, prior to the invention of the modern camera. There are contemporary artists, such as Kara Walker, who have used the silhouette as their signature method of story telling. Kara Walker explores race, gender, sexuality, violence and identity in her work.

Greg Wyke wanted use his trademark beard as a branding tool and reference the days of well-suited, bearded men and haberdashery. The beard, mustache, and all around 'dandy' seems to be having a resurgence amongst the cool hipster cities like Brooklyn, Los Angeles, and Minneapolis. Men are spending more and more time in front of the mirror these days, perfecting their look before they step out into the world. Individualism is key! **Hint Hint** Check out the new Spurlock film, Mansome A film where "Models, actors, experts and comedians weigh in on what it is to be a man in a world where the definition of masculinity has become as diverse as a hipster’s facial hair in Williamsburg."

The salon finally opened on 07 August 2012. There are still more work to be done as far as branding, ephemera, and signage. I look forward to it all.




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