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    Darrell Appelzoller   Art Director + Creative Pluralist
Temporarily in New Mexico, but can work remotely or move anywhere. OK, maybe not anywhere - Let’s Chat!  ︎ ︎ ︎ ︎


Visual Merchandising & Sales
West Elm | Floor Set


Final edits of West Elm Summer Shimmer floor set. It was a lot of blood, sweat, and tears but Kevin and I finished --it looks amazing! We have already gotten praises that this is the best the shop has looked in a while. This makes my heart happy. To finally be doing something that I feel creatively fulfilled and see my work in full fruition.
We both worked on the floor set and I photographed it this week to have media ready to disseminate to our local social media channels.