Digital Marketing Coordinator
Most recently, as a Marketing Coordinator for SHPE (Society of Hispanic Professional Engineers), handling all digital marketing: supporting and optimizing SHPE digital marketing programs, creating and executing targeted campaigns, email communications, the website, and general digital marketing activities. Craft CMS to create content and branding for the new website & new branding launch for the 2019 + 2020 National Conventions. Edit videos for social media and fundraising campaigns. Used Adobe Premiere Pro. Audition, Photoshop, Illustrator, InDesign, Canva.
Managed social media, creating graphics and videos. Created digital stickers for Giphy to use in Instagram Stories. Maintained documentation for social media channels analytics. Continuous learning: BlackBaud/ Net Community CRM training, Craft CMS, Google Analytics.
SHPE website link, go here.
SHPE NC2020 microsite, go here.
SHPE Giphy Channel, go here.