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    Darrell Appelzoller   Art Director + Creative Pluralist
Temporarily in New Mexico, but can work remotely or move anywhere. OK, maybe not anywhere - Let’s Chat!  ︎ ︎ ︎ ︎


Pusheen
Art Direction + Article Concept




I was asked to work on a concept article to present the new website/shop/ blog site rebranding to make things easier for their user. It will enable the user to use their one-stop-shop site to view all things Pusheen, shop for their favorite Pusheen themed products, view horoscopes, and play games. For this piece I actually used Affinity Publisher instead of the traditional Adobe InDesign route, since I am a Beta Tester for Affinity, I wanted to actually use it on something I needed to design. I was very impressed with the power and precision that Affinity products give and easy to use interface. Learning experience for sure.



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