Darrell Appelzoller   Art Director + Creative Pluralist
Temporarily in New Mexico, but can work remotely or move anywhere. OK, maybe not anywhere - Let’s Chat!  ︎ ︎ ︎ ︎

SHPE Digital
Marketing Coordinator

Most recently, as a Marketing Coordinator for SHPE (Society of Hispanic Professional Engineers), handling all digital marketing:  I helped to support and optimize SHPE digital marketing programs, create and execute targeted campaigns, email communications, the website, and general digital marketing activities. Craft was the CMS of choice to create content and branding for the new website & new branding launch for the 2019 + 2020 National Conventions. I also edited videos for social media and fundraising campaigns. Used Adobe Premiere Pro. Audition, Photoshop, Illustrator, InDesign, Canva.

Managed social media, creating graphics and videos. Created digital stickers for Giphy to use in Instagram Stories. Maintained documentation for social media channels analytics. Continuous learning: BlackBaud/ Net Community CRM training, Craft CMS, Google Analytics.

SHPE website
SHPE NC2020 Microsite
SHPE Giphy

Smithsonian Institute Lemelson Center
Project Manager + Design + Media

While on contract, I designed fun ephemeral print and digital marquee media for Innoskate 2013, an event that focuses on innovations in skateboarding. I also developed and maintained their social media with fun photos, podcasts, and videos that myself and some other photographers had shot for the event. LIVE video and photos were also captured the days of the event and to be used for further media projects.
Amongst these special event duties, I was also the primary Project Manager for their website/branding revamp ( it had been over 13 years since the site had been updated). Here I was able to use my project engineering, design, and IT experience to liaise between the Smithsonian IT, Lemelson Center, and Design Agency that was hired to help on the project. It was a fun project to be a part of!

Lemelson Center Website

Smithsonian - Writing Examples

Previously, contracting work for Smithsonian Institute I wrote some articles for their blog on innovation and inventions of today and tomorrow. It was a fun exercise to do some research on subjects that I love and NERD out!

I’m excited that they still have my article in the archive!

Photography: The Invention that Keeps on Giving
Inventing the Future: 3D Printing

Below: first vid has a compilation of photos taken by myself, and other photographers for the Smithsonian Innoskate 2013 event. Second vid, documents the talk with Rodney Mullen & Tony Hawk.

Art Direction + Article Concept

I was asked to work on a concept article to present the new website/shop/ blog site rebranding to make things easier for their user. It will enable the user to use their one-stop-shop site to view all things Pusheen, shop for their favorite Pusheen themed products, view horoscopes, and play games. For this piece I actually used Affinity Publisher instead of the traditional Adobe InDesign route, since I am a Beta Tester for Affinity, I wanted to actually use it on something I needed to design. I was very impressed with the power and precision that Affinity products give and easy to use interface. Learning experience for sure.

Click to view the full PDF of the document

Pacific Standard Magazine
Concept/ Graphic Design Media

I was asked to work on a concept to post on their social media channels for a proposed Blind Sailing story they would be publishing. It involved some outstanding advancements in buoy technology to help the blind sailors navigate by sound.

Along with the social media concept, I also came up with some supplementary technology stories that have helped the blind navigate this world we all live in...

Collage Magazine
Art Director & Stylist

I acted as Art Director & Stylist for a shoot with Denver’s Young & Talented artists, showcasing a collection of up-and-coming talent that are making their mark in the DEN! Shooting for the Mile High and Beyond!

This will be part of a social media push to publish these for Collage Magazine and for the clients to use for upcoming PR projects. It is great to be a part of a team to help develop these young professionals and be with them along the way.

Our awesome photographer was the famous
Leslie Van Stelten who captured these folks on camera. Click her name above to go to her website. Keep an eye on them, they’re going to be HUGE!

International DJ: DJ Desire Dee Sanden
Chefs: Taylor West & Savanna Thoemmes Writer
R&B Singer: Kayla Rae

Painter: Donte Janae