Art Direction & Graphic Design
Designed work for Valpak clients' coupon booklets, print ephemera, or marketing material-- Meineke, UPS, and so many others, however I will list a few here. My role here was working closely with the clients via email/phone to update monthly/weekly marketing material. At times it was updating the monthly designs, but also involved marketing towards special events or holidays. Color, age demographics and location played a role in the clients' choices. Also, new Valpak clients would be acquired and I would help them with design consultation. These projects involved using Adobe Cloud Creative Suite apps: Photoshop, Illustrator, InDesign, Acrobat.
but in the end I really enjoyed how they came along after completing them.