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    Darrell Appelzoller  /// Art Director + Creative Pluralist
Temporarily in New Mexico, but can work remotely or move anywhere. OK, maybe not anywhere - Let’s Chat!  ︎ ︎ ︎ ︎


Dezi LLC
Art Direction + Graphic Design + Media




Designed work for Valpak clients' coupon booklets, print ephemera, or marketing material-- Meineke, UPS, and so many others, however I will list a few here. My role here was working closely with the clients via email/phone to update monthly/weekly marketing material. At times it was updating the monthly designs, but also involved marketing towards special events or holidays. Color, age demographics and location played a role in the clients' choices. Also, new Valpak clients would be acquired and I would help them with design consultation. These projects involved using Adobe Cloud Creative Suite apps: Photoshop, Illustrator, InDesign, Acrobat.


Working on the very intricate maps was a challenging project, but in the end I really enjoyed how they came along after completing them.